Before the red color became so popular that it was hailed the “unofficial color” of tango, a quick look back on history reveals that there was, in fact, a tango color that was a huge craze over a hundred years ago, and it was NOT the color red, but ORANGE!
As per popular brief history the color didn’t have any connection with meanings and sentimentality. It was a mere marketing strategy utilized by a very well-known fashion designer to sell his unsold stock of orange-colored fabrics.
By naming it Tango Orange, since the Tango was becoming more and more popular, he managed to catch everyone’s attention, and his unsold stock became sold out in an instant.
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